Google Places can be one of the most powerful tools you can use to attract local customers. But very few marketers actually understand what it is and how it applies to their business.
What exactly is Google Places?
Basically, Google Places allows you to update and manage your physical business location information. Said information can be used to manage business listings so that it can appear correctly within Google maps and other similar sites that use Google’s infrastructure when it comes to listing businesses.
Google Places has become a very important part of SEO these days, due to a number of reasons. One is the fact that Google is the most widely used search engines, and if you want to have control over what will show up when people search for your business, you need to follow Google’s protocols.
Another is that controlling the information about the physical location of your business allows you to target local prospects. The internet has become the primary means people employ when they are searching for companies or service providers, and yes – people take location into consideration. The location you have provided may be the exact thing that will convince a prospective customer into choosing your company over a competitor.
It is very easy to manage Google Places and you can maintain an online presence even if you don’t have a website. You can make instant changes to your info anytime, which will reflect on the end of people who click your listing. This is far easier than devoting a lot of time to creating websites, editing scripts and layouts just to corner a specific niche or keyword.
When it comes to SEO, you may find it interesting that Google places also allows you to target specific locations that are currently popular. For instance, if the location of a current important event is New York, changing your business location to New York will allow you to optimize your listing based on current events.
Search Engine Optimization has become so much more competitive these past few years, and to stay ahead of the competition, you need to make use of Google Places and its inherent usefulness in capturing the attention of prospective customers.
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Sincerely,
Steven Yap
Internet Marketing Specialist
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