Keyword research is a very large topic that should be scrutinized no end, if you are to rely on search engine optimization techniques to gain traffic to your website, thus profiting from your efforts.
Without proper and in-depth keyword research, you may as well go and sit in the corner and twiddle your thumbs!
If your business model is SEO focused you will get no where without thoroughly sensible – and workable keyword research.
Having said this however, if you take the “wrong turn” in your keyword research, at any stage, you are bound to be spending days, perhaps weeks to months, and maybe even thousands of dollars too, upon fruitless pursuits and pointless tasks.
Malaysia SEO Company,
Steven Yap said : …..Keyword research is not about finding some words that have a high search volume and mid- to low competition showing up on a search in Google. Its of little value to make a search to assess the keywords “pianos for sale” for example, to find that there are around 90 thousand broad searches on a global basis for these keywords, while there is 500,000 competitive websites who are ranking for this term in Google.
Actually, “pianos for sale” is rather a good keyword to focus efforts upon – certainly from one aspect anyhow. What do I mean by this, you are wondering? Too many focus their thoughts on the wrong type of keywords. What we want to be doing is thinking “buyers keywords”-“buy grand pianos”.
Another example – take the keywords “grand piano”. Apart from the fact that the competition for these keywords is almost unbeatable, the keywords themselves are so broad as to make them pointless to target in the first place. They are not buyer-oriented keywords, so efforts focused on trying to rank for this, even if successful after many, many months of work, would probably prove to be somewhat fruitless with regards to potentially profiting over-all even you rank no. 1.
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Sincerely,
Steven Yap
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